Music listeners all over the world love reggae. But, the success of a genre is measured more by the staying power of premiere artists and their constant chart positioning, which show the public’s willingness to spend on it, than by the public’s acceptance of it’s entertainment value.
Most agree that Hip Hop began in New York in the late 70’s. Anyone serious about tracing the roots of Hip Hop will find themselves researching Sir Coxsone, Duke Reid, Daddy U-Roy and Yellowman to name a few.
Sean Paul's direct appearance in music videos has racked up close to 2 billion cumulative views on Youtube. The first and only Reggae artist to do so.
Artists need to take more control of their careers, be innovative and think like an entrepreneur. Form key alliances for distribution, create web only albums, join forces with other artists.
Good music communicates, inspires, and lives on no matter when it was released.
There will never be a dancehall Grammy award for example, but there will always be a reggae Grammy, which Dancehall artists have always been nominated for and even won at times.
Jamaicans in general still dominate the Reggae category for the Grammy award however J Boogs and Common Kings, who are Pacific Islanders, being included in the current crop of nominees have a shot at being the first non-Jamaican to win a reggae Grammy.