The Grammy award is the only measuring tool that has been established to evaluate the creativity and art of Reggae music creatives. It's simply not enough.
There are very few Reggae acts who have figured out a winning formula that leads to significant sales, chart toppers, and popularity in general. Artistry is not an issue in Reggae.
Music listeners all over the world love reggae. But, the success of a genre is measured more by the staying power of premiere artists and their constant chart positioning, which show the public’s willingness to spend on it, than by the public’s acceptance of it’s entertainment value.
Artists need to take more control of their careers, be innovative and think like an entrepreneur. Form key alliances for distribution, create web only albums, join forces with other artists.