Music listeners all over the world love reggae. But, the success of a genre is measured more by the staying power of premiere artists and their constant chart positioning, which show the public’s willingness to spend on it, than by the public’s acceptance of it’s entertainment value.
Artists need to take more control of their careers, be innovative and think like an entrepreneur. Form key alliances for distribution, create web only albums, join forces with other artists.
It’s the first day of 2018, and while I don’t believe in new year resolutions, I do have 7 wishes for the Reggae music genre for the new year.
There will never be a dancehall Grammy award for example, but there will always be a reggae Grammy, which Dancehall artists have always been nominated for and even won at times.