Reggae distributors, artists, managers and promoters need to come together with a team approach to push bigger projects by committee and share in the success. If the egos can be left out of the equation everyone will win big.
The fact that Jamaica is just now formalizing a lot of the agencies needed to support the industry in a meaningful way is simply indefensible. Artists who spent their lives being creative were never educated on the importance of aligning their estates.
Live performances and tours are generally where artists of all genres make a solid living and amass wealth. Reggae artists are no exception to that reality.
The reggae industry has figured out on its own how to survive as it’s own standalone industry. There is no other genre of music which does not have its origin in a first world country that is as influential and relevant as Reggae music.
Roots Reggae artists have chanted down Babylon for decades invoking the warrior spirit. This is not surprising when you take into account Jamaica’s rich history from Nanny and Paul Bogle, to the Pan-African movement and Marcus Garvey, to Rastafarianism.
Dancehall is a vibrant Reggae sub-genre and it has existed for decades in its current form through the riddim driven approach. It would be interesting to see another approach being embraced that could deliver more creativity to the music itself.
Country music has Nashville, hip hop has the Bronx and New York City in general, R&B has Motown, these places are undisputed in their stature as it relates to the their specific genres.
The Grammy award is the only measuring tool that has been established to evaluate the creativity and art of Reggae music creatives. It's simply not enough.
This music can be as nurturing and as calm as its classical associates or as raucous as the American rock, but whether you need a quiet evening of peaceful relaxation or a night of raunchy entertainment, reggae music is the desired guest.
While waiting to board my flight the feeling of curiosity as to what first class would be like gave way to excitement when I spotted the the Ranks! Shabba Ranks dressed in the baggy tailored linen suit, shades and cross cut dress shoes with no socks.
There are very few Reggae acts who have figured out a winning formula that leads to significant sales, chart toppers, and popularity in general. Artistry is not an issue in Reggae.
I think most would find it hard to argue that the overwhelming majority of names on the list belong there.
He would have lyrically shot the sheriff of poverty and strife and encouraged one love and unity because we have only one life.
Music streaming will never kill music purchases and downloads, which is a big concern of a lot of artists and labels. They will coexist. To what degree will be decided by the marketplace.
Jamaica has created multiple musical forms such as Ska, Rocksteady, Reggae, Dub and Dancehall and has directly influenced others like Hip Hop. No other country that size has been more innovative in music.
Reggae videos on YouTube routinely rack up millions of views. If just 1% percent of the fans who watch a reggae video on YouTube for example, went out and bought that song it would have a ginormous impact.
Music listeners all over the world love reggae. But, the success of a genre is measured more by the staying power of premiere artists and their constant chart positioning, which show the public’s willingness to spend on it, than by the public’s acceptance of it’s entertainment value.